State attorney general orders Travelers to stop airing TV ad

The Texas attorney general on Thursday ordered insurer the Travelers Cos. Inc. to stop running a television advertisement that he called deceptive.
In a news release announcing a cease and desist order, Attorney General Greg Abbott said that the Travelers ad improperly tells Texas homeowners that they should buy additional automobile insurance to prevent losing their homes.

“Texans are protected by robust homestead laws that insulate homeowners from the losses depicted in Travelers’ advertisements,” Abbott said in the release.

If Travelers continues to air the ad, the company will face legal action by the state, Abbott said.

Abbott’s action comes two days after Texas Watch, a consumer advocacy group, asked Abbott and Texas Insurance Commissioner Mike Geeslin to take action against the company.

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